Two years ago, our friends at REI started a movement called #OptOutside. The goal? To get people outdoors and focusing on nature, friendship and family rather than the hectic consumerism of Black Friday shopping. And it worked! Millions of people and thousands of companies have joined in, taking #OptOutside from a Black Friday tradition to a way of life. And we’re renewing our commitment to that movement this Black Friday!
Take a look at how the Injinji team has been getting back to nature, and remember to #OptOutside with us November 24, 2017! Follow our outdoor adventures on the Injinji Instagram: @injinji.